# Turup 29 — Operator Compliance Playbook (No-Gambling / "Bucket C") **Run this before you publish ANYTHING.** Every Page surface, post, ad, image, and reply — in **English, Bengali, Hindi, Urdu** — must pass. One stray word can sink the whole home-market ad plan. --- ## ⚡ Why this matters (read once, never forget) Meta sorts card/coin games into three buckets. **Turup 29 must stay in Bucket C** — *an entirely free game that does NOT simulate casino gambling and offers nothing of monetary value.* Bucket C needs **no gambling authorization** and **can advertise in India and Bangladesh** (our two biggest markets). The danger is **misclassification**: a card game with coins can be wrongly flagged as "social casino" (Bucket B) the instant the wording leans into betting/casino/winnings language. The moment that happens, Turup 29 inherits Meta's **18-country block — which includes India AND Bangladesh** — and **we can't run ads in our home markets at all.** India also has a 2025 law that criminalises real-money games and their ads (up to 3 yrs jail / ₹1 crore). **Classification is driven by how we describe the game, not just what it is.** That's why this playbook exists. Be religious about it. > **The whole job:** never let Turup 29 read as gambling. Then it stays free, safe, and advertisable everywhere we need. --- ## 🚫 AVOID — blocklist (never use, any surface, any language) ### Group 1 — Gambling / casino vocabulary gambling · gamble · gambler · casino · casino-style · Vegas · slots · slot machine · roulette · blackjack · baccarat · poker-for-money · **bet · betting · place a bet · wager · stake · stakes · ante · buy-in · pot (as money)** · jackpot · mega win · big win · hit the jackpot · odds · house edge · payout · payline · RTP · bookie · punt · spread · lottery · lotto · raffle · sweepstakes · prize draw · lucky draw (as a game mechanic). ### Group 2 — Real-money / winnings vocabulary real money · real cash · cash · money (as something the player gets/uses) · win cash · win money · win real money · cash prize · prize money · win prizes · earn money · earn cash · earn real rewards · make money · income · withdraw · withdrawal · cash out · cashout · redeem for cash · deposit · bonus cash · free cash · sign-up cash · real rewards · real prizes · "play to earn" / "P2E" / "earn while you play" · any UPI/Paytm/bank/wallet **cash-out** language (a *buy-coins* link is fine; a *cash-out* link is fatal). ### Group 3 — Soft-risk (avoid, or use only with great care) - **chips** used the casino way ("buy chips and bet") → prefer "coins" used innocuously. - **"win"** in a money-adjacent sentence ("win big / win rewards") → only OK as *win the round/hand/trick/match*. - **"reward(s)"** unqualified → say "in-game reward" or skip; never "real reward". - **"high stakes" · "all in" · "double or nothing"** as taglines. - **"table"** with money framing ("join the table and bet") → "table" alone is fine. ### Group 4 — Localised equivalents (MUST also obey — the classifier is multilingual) - **Hindi:** जीतो / जीतना (jeeto = win) and कमाओ / कमाई (kamao = earn) in a money sense; पैसे जीतो (win money); लखपति / करोड़पति (lakhpati/crorepati). - **Bengali:** জিতুন / টাকা জিতুন (jitun / taka jitun = win / win money); রোজগার / আয় (rojgar / aay = earn / income); টাকা তুলুন (taka tulun = withdraw money); নগদ / নগদ পুরস্কার (cash / cash prize). - **Urdu:** جیتیں (jeeten = win) · پیسے جیتیں (win money) · کمائیں (kamaaen = earn) · رقم نکالیں (withdraw money). - **Rule:** translate the SAFE phrases below, never the blocklist. A native speaker must confirm no win-money/earn equivalent slipped in. ### Group 5 — Claims & structures to avoid - Disclaimer-by-omission implying winnings ("Lucky players walk away with more!"). - Money-pressure / personal-attribute framing ("Short on cash? Win big." · "Are you 18?"). - Testimonials implying earnings ("I won ₹5,000 last night!"). - "Limited free trial, then pay" framing (this REQUIRES gambling authorization — never use). "Free with optional in-app purchases" is fine. - Contests asking for **Timeline shares / tag-a-friend-to-enter** (see contest rules below). --- ## ✅ SAFE — language to USE (reads as "free game of skill, just for fun") ### Positioning one-liners - "A free trump card game — play 29 with friends, just for fun." - "The classic 29 card game, free to play. No real money, just good times." - "Free multiplayer card game. Sharpen your skills, challenge friends, climb the leaderboard." - "A free-to-play card game for fans of 29 / Twenty-Nine. No cash, no betting — just cards." ### Safe verbs & nouns play · players · free to play · free game · card game · trump card game · trick-taking · **win the hand / round / trick / match** (gameplay only) · compete · challenge friends · multiplayer · online table · ranked · leaderboard · level up · skill · strategy · tactics · partnership · bidding · trumps · suits · points · score · **in-game coins / virtual coins** · daily reward (in-game) · streak · achievement · badge · **tournament (free, no entry fee, no cash prize)** · fun · casual · relax · pass the time · entertainment. ### Safe Bengali / Hindi flavour (use freely) - Bengali: তাস (taas = cards) · আড্ডা (adda = friendly hangout) · মেহফিল (mehfil = gathering) · বন্ধুদের সঙ্গে খেলুন (play with friends) · একদম ফ্রি (totally free) · শুধুই মজার জন্য (just for fun). - Hindi: ताश (cards) · दोस्तों के साथ खेलें (play with friends) · बिलकुल फ्री (totally free) · सिर्फ़ मनोरंजन के लिए (just for entertainment). - "Win" in Bengali/Hindi is fine ONLY for gameplay: হাত জিতুন / বাজি জিতুন→ **avoid বাজি (baazi = bet);** say চাল জিতুন / খেলা জিতুন (win the trick / the game); Hindi बाज़ी जीतें → **avoid बाज़ी;** say हाथ जीतें / खेल जीतें. --- ## 🪙 The coins rule (mandatory wherever coins or IAP appear) 1. **Name them as game tokens, not money:** "in-game coins" / "virtual coins" — never "cash", "money", or "chips you bet". 2. **Frame use as play, not betting:** "use coins to join a table / enter a free tournament / unlock a table theme" — never "bet your coins". 3. **If you sell coins (IAP):** "Optional in-app purchases let you buy virtual coins to keep playing." 4. **Paste this line verbatim** anywhere coins or IAP are mentioned: > **Coins are a virtual in-game item with no monetary value. They cannot be exchanged, withdrawn, or redeemed for real money or prizes.** --- ## 📜 Standing disclaimer block (verbatim — Page About + where noted) > **Turup 29 is a free-to-play card game for entertainment only. It does not offer real-money gambling, betting, or any opportunity to win cash or prizes. In-game coins are virtual items with no real-world value and cannot be cashed out. Includes optional in-app purchases. Intended for adults 18+.** --- ## 🏷️ Category & age rules **Category** — pick the gaming/app story, never the gambling story: - ✅ Primary **"Video Game"** · secondary **"App Page"** · tertiary **"Games/Toys"**. - 🚫 NEVER Casino · Casino & Gambling · Gambling · Lottery · Bingo Hall · Betting · Poker — or any option containing those words. - The category, the Page **name**, and the **About** must all tell the *same Bucket-C story*. (Page name = just "Turup 29"; no slogans/caps — FB forbids them in the name.) **Age** — **set the Page to 18+ ("People 18 and over").** Belt-and-suspenders: even though Turup 29 is Bucket C and family-safe, 18+ removes the under-18 objection a reviewer could raise against a card-with-coins game, and keeps ads bulletproof in India/Bangladesh. Every ad set also targets **18+**. **Do NOT geo-hide India/Bangladesh** for organic presence — a free, non-money card game is lawful there. The India/Bangladesh issue is an *ads-classification* issue, solved by staying in Bucket C — not a "can't have a Page" issue. --- ## 🎁 Contest / giveaway rules (Meta Promotions policy) - ✅ **Allowed entry actions:** like the post · comment on the post · post on the Page · message the Page. - 🚫 **Never** require: "share on your Timeline to enter" · "share on a friend's Timeline" · "tag a friend to enter". (Personal Timelines & friend connections must not administer promotions.) - *"Tag your 29 partner" is fine as an ENGAGEMENT prompt — just never as an ENTRY requirement.* - ✅ **Prizes must be non-cash, non-gambling** (e.g., in-game coins, a shout-out). **Entry free / no purchase necessary** (a "pay to enter, win a prize" contest can itself look like a lottery). - ✅ **Must include** a Meta release + this exact line: > **This promotion is in no way sponsored, endorsed, administered by, or associated with Meta/Facebook.** - You are responsible for the lawful operation of the promotion (rules, eligibility, prizes). --- ## ☑️ PRE-PUBLISH CHECKLIST — run against EVERY post / ad / image **Words (all surfaces, all languages)** - [ ] Scanned the copy against the **AVOID blocklist** (Groups 1–5) — zero hits. - [ ] **Checked text baked INTO images / video** — the classifier reads it too (headlines, stickers, end-cards, thumbnails). - [ ] **Checked the Bengali / Hindi / Urdu** for win-money / earn equivalents (জিতুন/টাকা, রোজগার · जीतो/कमाओ · جیتیں/کمائیں) — none present; a native speaker confirmed. - [ ] "Win" used only for gameplay (round/hand/trick/match), never money. - [ ] "Free" is truthful; if IAP exists, "includes optional in-app purchases" is present. **Coins / disclaimers** - [ ] If coins or IAP are mentioned → the **coins-no-value line** is included (verbatim). - [ ] About page carries the **standing disclaimer block** (verbatim) + coins line. **Ads / boosting** (a "Boost Post" IS an ad — same rules) - [ ] Ad creative + headline + primary text + **image/video text** are all Bucket-C clean. - [ ] **Destination** (web app https://turup29-games.pages.dev / store listing) is also clean — Meta judges the landing page too. - [ ] No "free trial then pay" framing. - [ ] Ad set targets **18+**. - [ ] No personal-attribute framing (age / financial status). - [ ] We have NOT filed for gambling authorization (Bucket C doesn't need it; filing would self-classify us). **Contests (if any)** - [ ] Entry = like / comment / Page-post / message only — **no Timeline-share or tag-to-enter.** - [ ] Meta release + "not sponsored/endorsed by Meta" line present. - [ ] Prize non-cash & non-gambling; entry free / no purchase necessary. **India / Bangladesh sanity check** - [ ] No real-money mode anywhere, ever (Meta block + India Act 2025 criminal liability). - [ ] Reads unambiguously as a **free social card game** → the 18-country block does NOT apply. --- ## 🧭 Bottom line **Classification is everything.** Keep Turup 29 visibly Bucket C — *free game, no gambling simulation, nothing of monetary value* — and it needs no authorization and can advertise in India & Bangladesh. **One stray word** ("bet", "win cash", "jackpot", "withdraw", "earn", "casino" — in any language) reclassifies it as social casino/gambling, risks Page restriction, and triggers the 18-country block that kills our home markets. Set 18+, pick a gaming category, describe coins as worthless virtual items, never offer cash-out, obey the blocklist in every language. Do that and the Page is, in practical terms, 100% safe. *Operational compliance guidance for positioning a genuinely free game — not legal advice. Support: support@shamrocks.games (operator to confirm the alias is monitored).*